What Is SEO Search Engine Optimization?

 Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

What Goes Into SEO

Quality of traffic

Quantity Of traffic

Organic Results

Quality Of Traffic

Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you, customers.

Both quantity and quality of traffic are important for a high-performing website. High quantities of traffic mean brand awareness and online visibility. High-quality traffic, however, can mean a higher ratio of conversions and sales.

There are a few ways traffic and conversions can play out:

• You start out with 300 visitors/month + a 1% conversion rate = 3 leads/month
• You raise traffic to 1,000 visitors/month + keep a 1% conversion rate = 10 leads/month
• You keep traffic at 300/month + raise conversion rate to 3% = 10 leads/month
• You raise traffic to 1,000 visitors/month + raise conversion rate to 3% = 30 leads/month

What Is High-Quality Traffic?

Some good indications include

1. More conversions
2. More engagement across channels
3. More sales stemming from online sources.

Organic Search

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Organic search results, therefore, do not include adverts, but can include search snippets such as maps, images,